Shaden is a UAE-based brand that offers traditional Emirati clothing for women. Founded by Emirati women in the early 2000s, the brand aims to make traditional Emirati fashion more accessible and appealing to modern women. Shaden's designs incorporate traditional textiles, patterns, and embroidery techniques, with a contemporary twist. The brand's commitment to quality and attention to detail, as well as its focus on preserving the heritage and culture of the UAE, has helped it become a leading name in traditional Emirati fashion.